• Marketing Manager

    Job Locations UK-Berkshire-Reading
    Job ID
    2018-1348
    # of Openings
    1
    Category
    LMK - Marketing
    Position Type
    Full-Time
    Contract Type
    Permanent
  • About Us

    Landmark Information Group is a portfolio of leading property-related data and technology businesses at the forefront of innovation and thought leadership. It delivers award-winning solutions to estate agency, conveyancing, surveying, lender valuations, environmental consultancy, and Governments. Capabilities range from property search provision, expert opinion and interpretation to conveyancing case-management, floor-planning software, valuation modelling and a property listings portal. Clients are served through market leading applications and services that connect businesses, government departments and consumers together - reducing risk, creating transparency and saving both time and money for all parties.

     

    As the UK’s largest custodian of land, property and environmental data in the UK, using a combination of AI, machine learning and domain experts to provide marketing leading and trusted interpretation. Our data and backed by technology innovation and entrepreneurialism, making Landmark uniquely placed to lead the next wave of digital transformation in the markets we are passionate about.

    The Opportunity

    The Marketing Manager will support the Head of Marketing to implement marketing communication strategies and tactics across key audiences across the property sector.  You will devise and deliver fully integrated marketing plans to drive sales growth and generate leads.  You will help determine and shape the positioning for Landmark to drive commercial opportunities.

    Work with the Head of Marketing and the wider team to build tactical marketing plans to drive revenue;

    You will get the chance to work collaboratively across teams and departments to maintain consistent brand messaging, narrative and positioning, to represent Landmark in the best possible way in market

     

    The role will involve:

     

    • Developing the marketing strategy for the business area/company in line with Group objectives
    • Co-ordinating marketing campaigns with sales and customer success teams
    • Managing the tactical spend and ensuring budget and processes are followed
    • Creation and publication of all marketing material in line with marketing plans
    • Planning and implementing promotional campaigns
    • Managing and improving lead generation campaigns, measuring results and reporting on performance
    • Ensuring adherence to brand guidelines and corporate identity toolkit
    • Preparing online and print marketing campaigns
    • Monitor and report on effectiveness of marketing communications
    • Creating a wide range of different marketing materials
    • Working closely with design agencies and assisting Product Communications Manager with new product launches
    • Maintain effective internal communications to ensure that all relevant company functions are informed of marketing objectives
    • Analysing potential strategic partner relationships for company marketing

    About You

    We are looking for a highly commercial Marketeer who has a sound knowledge of the digital and social media marketplace who also have:

     

    • A degree in Marketing preferred, alongside CIM or IDM
    • The ability to work closely with Sales teams to create communication and training materials which support growth and retention
    • Proven experience of designing, development, delivery and reporting back on business development and sales campaigns and performance
    • Strong analytical and project management skills
    • Confident and dynamic personality
    • Strong creative outlook
    • Excellent communication & copywriting skills
    • Flexible & adaptable in complex and changing situations
    • A tenacious ‘can do’ approach

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