Landmark Information Group, part of the Daily Mail & General Trust (DMGT), is the UK's leading provider of land and property search information, including digital mapping, environmental risk reports for property professionals and sophisticated property management tools to surveyors, risk and fraud managers and the broader financial markets. It also has operations in Germany in the form of On-Geo, and interests in Holland. We develop both products and services/solutions for our customers, ranging from environmental consultants, surveyors and some of the UK's largest banks & lending institutions (to name just a selection) who all have a common interest - land and property information.
We are looking for a Digital Lead Acquisition Executive to lead and be accountable for all our digital campaigns. You will be working directly with the Head of Marketing to define the strategies, optimisation, campaign design/creation analysis. You will drive growth and focus on the cost of acquisition and analyse our campaigns across GA, AdWords and Social Media platforms. You will undertake SEO work that includes technical SEO, on page audits, on page SEO content, keyword mapping, on-page content strategy and briefing and link building. We expect you to take a proactive lead in ensuring we stay up to date with the latest technologies and SEO updates and trends, to keep our offering fresh, relevant and innovative.
To be considered for the role you will need to have experience in all aspects of digital marketing with excellent SEO/SEM knowledge and skills. Relevant marketing qualifications are required along with CIM or IDM. Pardot/SalesForce experience is desirable along with being Google AdWords and Google Analytics Certified, or working towards. Previous experience in tracking and measuring activity and reporting on performance is required. You need to be passionate about online with thirst to learn more about paid search.