• Head of Marketing

    Job Locations UK-Berkshire-Reading
    Job ID
    2018-1323
    # of Openings
    1
    Operating Business
    Landmark Information
    Category
    LMK - Marketing
    Position Type
    Full-Time
    Contract Type
    Permanent
  • About Us

    Landmark new

     

    Landmark Information Group is a portfolio of leading property-related data and technology businesses at the forefront of innovation and thought leadership. It delivers award-winning solutions to estate agency, conveyancing, surveying, lender valuations, environmental consultancy, and Governments. Capabilities range from property search provision, expert opinion and interpretation to conveyancing case-management, floor-planning software, valuation modelling and a property listings portal. Clients are served through market leading applications and services that connect businesses, government departments and consumers together - reducing risk, creating transparency and saving both time and money for all parties.

     

    As the UK’s largest custodian of land, property and environmental data in the UK, using a combination of AI, machine learning and domain experts to provide marketing leading and trusted interpretation. Our data and backed by technology innovation and entrepreneurialism, making Landmark uniquely placed to lead the next wave of digital transformation in the markets we are passionate about.

     

     

    The Opportunity

    To develop and implement a corporate marketing strategy for Landmark Information Group and its sub-brands that drives the engagement of our target markets and audiences in an efficient and effective manner.   To achieve this will involve using the full range of the B2B marketing mix, utilising resources from within the marketing function, external agencies and other stakeholders across the group to develop thought leadership and class-leading value propositions.  

     

    The role will involve:

     

    • To own the development and execution of a marketing strategy and plan that supports delivery of Landmark’s short and long-term goals, objectives and financial targets. This will cover all of Landmark’s brands and products across a range of target markets and persona’s.
    • To ensure the creation and implementation of cohesive and joined up marketing programmes across the Landmark brands and target audiences that ensure clients understand and value the range of product and services that Landmark offer
    • To support growth in sales so that budgeted margin and profit targets are met
    • Devise and implement plans to improve the overall customer engagement and on-line experience as well as create strategies to support the acquisition, growth and renewal of lapsed clients
    • Define and implement all branded communications across all appropriate channels (incl. online/social, PR, Media, events, digital outreach) for a wide range of commercial activities.
    • Work as part of the Senior Management Team and support the hiring, development, on-boarding and coaching of Marketing teams across the Group.
    • Support the GTM strategy development and execution for existing and new products/capabilities and businesses, alongside cross-functional teams and stakeholders
    • Own internal communications and cadence

     

    About You

    We are looking for a highly commercial Marketeer who is able to balance a range of sometimes conflicting priorities and work within a complex matrixed structure who have:

     

    • Post graduate qualification in a relevant discipline, CIM preferred.
    • Significant experience in inspiring, leading and managing a remote team
    • Knowledge of Marketing automation tools, preferably Pardot
    • Exceptional communication and influencing skills with the ability tailor style and delivery appropriate to the audience

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